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THE PROBLEM
Since the outbreak of COVID19 there has been a collapse in the confidence in the use of public transport of between 60% and 95%.
Customers & operators have limited information on how many passengers travel in each train in order to respond to these changes.
Transport Focus survey has found 62% of the public state will not be confident in using trains until social distancing is available & indeed, the UK Government is actively telling people to avoid public transport if they can.
Customers & operators have limited information on how many passengers travel in each train in order to respond to these changes. This is because current forecasting methodologies are based on pre-COVID19 travel assumptions & economic elasticities.
THE NEED
Immediate
Managing Social distancing (passenger capacity management) is now critical to the duty of care operators have for passengers, following the outbreak of COVID-19.
After COVID-19 – Operations
Tactical forecasting understanding of passenger flows & interchange can be used to tailor services to balance customer satisfaction & costs more effectively. E.g train length, destinations, stopping patterns etc.
After COVID-19 – Passenger
Improve customer knowledge of service through better information availability / tailoring & compete effectively against new transport sales channels/delivery options. Gathering usage information from sources that do not require hardware roll out to reduce roll out times to weeks rather than years.
THE SOLUTION
The Rail Demand Information System (RDIS) uses mobile phone data and the application of Artificial Intelligence to forecast train demand & crowding. By providing an unmatched sample rate into the system, RDIS is able to provide an invaluable tool to improve decision making through delivering more efficient operations and increasing the passenger experience. RDIS provides the network-wide data through its intuitive user interface, providing planners, operational controllers, and revenue officers with the data they need to make informed decisions about train services and investment. As a whole system model, RDIS brings passenger insight simply into the decision making process.